Larroudé

Manual processes built for a smaller business, breaking at scale.

Larroudé is a luxury footwear brand that's grown rapidly through DTC ecommerce. Like many high-growth brands, the operational systems that worked at one volume started cracking at the next: Shopify, their ERP, and their 3PL partner were each running, but the data between them moved through manual exports, scheduled file drops, and a lot of human judgment.

The result was the pattern every scaling ops team knows. Inventory in Shopify lagged warehouse reality by hours. Order data had to be reformatted before it could be posted to the ERP. Fulfillment confirmations from the 3PL came in spreadsheets that someone reconciled by hand. The brand's ops team was spending real hours per week on transactional plumbing — not on the high-judgment work that actually moves a luxury brand forward.

Errors compounded the cost. Manual touches meant occasional mistakes — an order routed to the wrong warehouse, a customer with mismatched data across systems, an inventory count that disagreed with reality. Each one was small in isolation; together they added up to customer-experience risk and a finance team that couldn't fully trust its own numbers.

Larroudé's leadership knew they needed integration infrastructure that could carry the brand's ambitious growth trajectory.

End-to-end Celigo architecture — Shopify, ERP, and 3PL on one backbone.

BuMa designed and implemented an end-to-end integration architecture on Celigo that connects all three systems with real-time data synchronization. Orders captured in Shopify flow automatically into the ERP for order management and financial posting, then route to the 3PL for fulfillment — with bidirectional confirmation flows ensuring every system reflects the same state at the same time.

Inventory was the foundational fix. We built a real-time inventory sync between the ERP (the master) and Shopify (the display), so what customers see on the storefront matches what's actually in the warehouse. The 3PL pushes shipment confirmations and inventory adjustments back into the ERP, closing the loop without manual intervention.

Beyond the happy path, we focused on the exception paths that historically caused the most pain. Celigo's built-in retry logic handles transient failures automatically. Persistent errors get routed to a dedicated channel with full context — the order, the failing step, the upstream and downstream state — so the ops team can resolve them in minutes instead of unraveling a chain of CSV exports.

Monitoring runs on top of the whole architecture. The team has a single view of every flow, every retry, every exception, every reconciliation report. When something needs attention, the alert comes with the context they need to resolve it quickly.

Hours reclaimed every week. Errors driven to near zero.

The impact was immediate. Hours of weekly manual work — the file drops, the reconciliations, the cross-system checks — disappeared from the ops team's calendar. That time went back to the high-judgment work the brand actually needed people to be doing: vendor relationships, customer experience, growth initiatives.

Order processing errors dropped to near zero. Real-time inventory accuracy across Shopify, the ERP, and the warehouse means customers see what's actually available, finance trusts the numbers, and ops doesn't get woken up to reconcile discrepancies. The bidirectional flow between the 3PL and the ERP keeps shipment status visible across the business in real time.

Just as importantly, the architecture is built to scale. Larroudé can add channels, integrate new systems, or shift volume without re-engineering the foundation. The monitoring layer gives leadership confidence that growth won't outrun the operational backbone — and when something does need attention, the team has the context they need to resolve it instead of chasing routine transactions.